March 4, 2026
No Comments
Welcome to our FAQ guide for IQOS ILUMA 2025. Whether you’re a new user, an old fan, or a traveler looking for information on regulations, we’ve got the most common questions and answers to help you navigate the world of heated tobacco.
No, no tobacco or nicotine product is “healthy” or “risk-free.” IQOS is designed to be a less harmful alternative for adult smokers who would otherwise continue to smoke.
Philip Morris International (PMI) claims that IQOS heats tobacco instead of burning it and produces an aerosol with significantly lower levels of harmful chemicals compared to cigarette smoke. But it still delivers nicotine, which is addictive, and contains some harmful chemicals.
IQOS is not banned in the UAE. Since 2019, the sale and use of heated tobacco products like IQOS has been officially legal and regulated by the Emirates Authority for Standardization and Metrology (ESMA).
You can buy IQOS devices and TEREA sticks from authorized retailers and online stores like Terea Dubai in the UAE.
Yes, you can bring an IQOS device to the UAE for personal use. It’s allowed in hand luggage, but you must declare all tobacco products at customs. Note that traditional e-cigarettes (vapes) may be confiscated, so check the latest regulations before you travel.
As of 2025, several countries have banned the sale of heated tobacco products like IQOS. These are Australia, Cambodia, Ethiopia, Hong Kong, India, Macau, Mexico, Panama, Qatar, Singapore, Sri Lanka, and Thailand.
No. While not risk-free, IQOS is generally a better alternative to continued smoking. Cigarettes burn tobacco at high temperatures (over 600°C) and produce smoke with thousands of chemicals, many of them harmful.
IQOS heats tobacco at lower temperatures (up to 350°C) and produces an aerosol with significantly fewer harmful chemicals.
Yes, vaping is allowed in the UAE for personal use, but you must use it in designated smoking areas, the same as cigarettes and IQOS. Using a vape in a non-designated area will result in fines.
IQOS ILUMA is designed as a less harmful alternative to smoking. PMI claims it produces an aerosol with up to 95% fewer harmful chemicals than cigarette smoke, but it is not risk-free.
Yes, from a harm reduction perspective, TEREA sticks are used with IQOS ILUMA heat tobacco without burning, no smoke, no ash, and significantly fewer harmful chemicals.
Yes, for adult smokers who don’t quit, switching completely to IQOS is considered a better option because it heats rather than burns tobacco, resulting in fewer harmful chemicals.
Yes, any inhalation of substances other than clean air can affect your lungs. IQOS aerosol has fewer harmful chemicals than cigarette smoke and no tar, but it is not risk-free. Long-term effects are still being studied.
No. TEREA sticks don’t produce tar because tobacco is heated, not burned. Tar is a byproduct of combustion, which IQOS avoids.
One TEREA stick lasts for 6 minutes or 14 puffs, which is roughly the same as a regular cigarette.
Each session lasts up to 6 minutes or 14 puffs, whichever comes first.
An IQOS ILUMA session ends when either the 14 puff limit or the 6-minute session limit is reached.
One TEREA stick is designed for up to 14 puffs.
No. TEREA sticks are single-use only. Reusing a stick will not give a good experience and may damage the device.
The ILUMA i series has new features like a touch screen, Pause Mode, and FlexPuff. More customizable and flexible than ILUMA.
